This series takes a look at the little-known sights of some of the world's major cities that the guide books don’t show you.

Intercontinental Hotels & Resorts wanted to target affluent and frequent international travellers across the globe through a fully integrated multi-platform idea.

The Solution:

BBC World created The Real... A brand new travel series taking viewers on a journey to places off the beaten track from the usual tourist destinations. In five of the world’s most glamorous, iconic cities, the usual tourist beat is cast aside in favour of individual, underground, cool, hip retreats that only those in-the-know could possibly reveal. Each half-hour programme is presented by three well-known city-dwellers.

The package includes:

5 x long form programmes, supported by Intercontinental branded programme trails

Series of 50” vignettes

The Real Microsite www.therealcities.com

Adjacent spot campaign

Sponsorship of Fast:track - BBC World’s travel programme

Press promotion and marketing

“We’re thrilled to partner with BBC World to bring The Real Cities to life. The InterContinental brand has always believed in providing our guests with authentic and enriching experiences when they visit one of our destinations. The interviews and insider content provided by The Real Cities is a perfect fit for our customers who live to travel.”

Jenifer Zeigler, senior vice president, global brand management for InterContinental Hotels & Resorts

The Real Paris

The Real Tokyo

The Real New York

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