Credit Suisse - Visionaries
The Brief: To develop a programme idea which appeals to the tastes and lifestyle of the Credit Suisse target and offers a perfect platform to project the values of thought leadership, innovation, and new perspectives.
Key Message
To create a consistent message towards clients and all internal and external stakeholders.
To position Credit Suisse as the world’s premier bank, this promise being supported by a successful heritage in providing innovative solutions.
To show Credit Suisse as having a tradition to innovate.
The Solution
Visionaries is a ground breaking show which takes the great and the good, dead and alive, and pitches them against each other in an unprecedented appraisal of some of the world’s greatest human minds. Each film features two visionaries and supporting advocates. Through debate on who was more innovative, this programme is a unique insight into their lives and legacies.
Visionaries is a fully integrated, multi-platform concept available to viewers at all of the BBC World touch-points. The supporting microsite provides a platform for viewers to interact with the series & nominate the most ‘visionary’, while vignettes which offer momentum and recap.
Visionaries - Madonna
Visionaries - Mozart
Visionaries - JK Rowling
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Images
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This photography may only be used for publicity purposes in connection with the broadcast of the programme on the respective channel, and must carry the copyright legend BBC. It may not be used for any commercial purpose without a licence from BBC Worldwide.
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Videos
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Videos are provided in Windows Media format