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CASE STUDIES
Formula for Success

BBC World News has won the ‘Best Use of Branded Content’ category at the 2008 M&M Awards for its series Formula for Success.

The M&M Awards recognise and celebrate the most outstanding work in European media communications.  

http://www.mandmawards.com/2008/winners.htm

Formula For Success is an eight-part series delving under the skin of the world’s greatest racing series to unearth the thrills, excitement and skills at the cutting edge of Formula One motor racing and demonstrates how they are relevant to the global business community.


 
The Brief:

Philips Shavers wanted to promote the launch of their new shaver and highlight the brand's association with Formula 1 to a global audience.
 
Formula
 
The Solution:

- 8 Long form programmes & vignettes

Money & Finance, Talent, Technology, The Team, Performance Culture, Corporate Culture, Strategy for Success, Race day

- 1 hour special for local channels

- Programme trailers & cross promotion on Sport Today

- Commercial spot plan

- Competition

- BBCWorld.com advertising sites

- Special programme microsite (www.formulaforsuccess.tv)

- The Business of F1 weekend finale (all programmes aired across one weekend)

Nico Engelsman, Senior Vice President Philips DAP
 
“We became involved in this series to support our new arcitec shaver which will be launched worldwide from September onwards. We are delighted to be working with BBC World as the profile of their audience matches the type of consumer we are trying to reach.”

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