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CASE STUDIES
HSBC - The Golf Range

Tips from the top - how HSBC connected with their audience.

 
THE BRIEF

To highlight HSBC's sponsorship of golf worldwide and to offer tips and advice to the ordinary golfer.
 
HSBC

THE SOLUTION

BBC World offered a complementary vignette series for HSBC to sponsor, a perfect audience match for reaching a global golfing audience, and innovative avenues to extend the placement of this promotion.

Sponsorship of The Golf Range, a master class vignette series featuring pro golfers demonstrating useful tips and techniques to improve a golf game.

The vignette series featured HSBC's World Match Play billboards.

HSBC had exclusive spot placements around this vignette series.

The vignettes were also exclusively featured on United Airlines.

An additional vignette, featuring the winner of HSBC's 5-12 year old UK golfing championship, was produced exclusively for streaming on HSBC's website.



CLIENT COMMENT

'Our sponsorship of The Golf Range on BBC World perfectly demonstrates HSBC's commitment to supporting golf's top professionals as well as the next generation of stars. This series, broadcast across the globe, firmly positions HSBC as a sponsor of golf worldwide.'
 
 
Giles Morgan, Head of Sports, Marketing & Sponsorship, HSBC

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