Hainan China
Hainan Island, China
The Brief
To produce a commercial for Hainan island, China which highlights the upmarket nature of this island and promotes it as a top holiday destination in Asia.
The Solution
BBC World filmed a 30 second advert on location which highlighted how much the island of Hainan has to offer tourists – including relaxation, adventure, culture, cuisine. It also featured Sanya beach resort as the Hawaii of Asia – to be seen as a jewel in the South Island Sea to European tourists.
What the client thought
“We were keen to launch an international television campaign to attract the global traveler to visit the island. Hainan has a unique offering of pristine nature, beach adventure, hot springs and spa, minority culture and delicious food. We have found the right partner in BBC World - they understand our requirements perfectly and are able to creatively make our vision turn into reality with the commercial - Hainan, Island of Dreams. With their credibility and reach in our focus markets, we are happy to work with BBC World as partners exclusively.”
Zhang Qi, Tourism Director, Hainana Provincial Tourism Administration
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