Tourism New Zealand
TNZ's Key Message: New Zealand has so much more to offer that you would expect: come and visit now.
Target Audience
“Interactive travellers” - travellers who seek to experience all aspects of NZ: cultural, historical, gastronomic, adventure – they are seekers of “experiences” when they travel.
Our Solution
BBCW produced and ran a series of 30” commercial presentations focusing on NZ gastronomy, fashion and culture.
BBCW also carried TNZ's own TVC campaign in selected markets (Europe, Australia and Japan) & online advertising on www.bbcworld.com.
Additionally TNZ sponsored BBC World weather forecasts.
Added Value: 6 x Global Brand Tracker online research sweeps.
BBCW’s creative solutions were exclusive to TNZ.
Over the duration of the campaign, awareness of Tourism New Zealand increased 27% and strong familiarity with the advertiser increased 89%.
Recall of seeing the advertisement amongst BBC World viewers increased by 39% from August '05 to June '06.
Click below to view the commercials:
WOW
Wine and Cuisine
Festival of the Arts
Queenstown Winter Festival
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Images
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This photography may only be used for publicity purposes in connection with the broadcast of the programme on the respective channel, and must carry the copyright legend BBC. It may not be used for any commercial purpose without a licence from BBC Worldwide.
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Videos
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Videos are provided in Windows Media format