The Solution

The frequent travelling, upmarket viewers of BBC World provided an ideal audience for Trinidad & Tobago Tourism Development Company.

The Campaign included:

Production of a 30 second spot, which aired in Europe and the Caribbean region

Sponsorship of weather bulletins in Europe and the Caribbean, to build frequency and resonance with viewers

Online banner on bbcworld.com on travel specific pages


What The Client Thought

"We found an excellent partner in BBC World, who took our message to our target audience in Europe, South America and the Caribbean. They proved to be extremely responsive and adept at rapidly creating both TV spots and online banners which worked very well in generating incremental interest in Trinidad and Tobago. We are very happy with the outcome of this campaign."

Dr James Hepple, President and Director of Tourism, Trinidad & Tobago Tourism Development Company

To view the commercial click on the link below

30" commercial

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