World Travel & Tourism Council
THE BRIEF To raise the profile of the sixth WTTC Global Summit in Washington as an event worthy of international news coverage.
THE SOLUTION
BBC World offered the perfect global news environment for WTTC. The campaign included:
- A unique 45-second commercial using WTTC footage and state of the art graphical enhancement. The commercial had major placement on BBC World leading up to the Summit.
- BBC World offered respected BBC talent for the Summit, with Nik Gowing moderating and FASTTRACK's Akhtar Khan presenting.
- Further value was added to the campaign by broadcasting the commercial at the Summit itself, covering off both an international and internal audience.
WHAT THE CLIENT THOUGHT
"BBC World has certainly raised the profile of the Global Travel and Tourism Summit and the WTTC. It also underlined the status of the event as the world's premier gathering of travel and tourism leaders. Doing business with BBC World is a pleasure."
David Tarsh, Communication Adviser WTTC
Broadcast globally on BBC World. Campaign Duration: January - March 2006
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