African Cup of Nations
The African Cup of Nations: Ghana 2008
The Brief:
South Africa Tourism wanted to cement their relationship with football in the run up to the 2010 World Cup South Africa. And to reach a global audience of up market leisure travellers - high net worth individuals taking 3+ leisure trips.
Our Solution:
BBC World created a series of results tables for each days matches during the tournament.
Ghana 2008 African Cup of Nations Creation of 50-second results vignettes
South Africa Tourism 5” opening and closing billboards around the vignettes
Sponsorship of Sport Today
10-second opening and closing billboards around the programme
30” spot around Sport Today
BBC Online
Leader board creative on relevant sports and football pages and African Cup of Nations pages on BBC.com
Regions: Global
Campaign duration: 21st January 2008 - 12th February 2008
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