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EMS & MBV 2008

RESULTS THAT DON'T NEED ANY GLOSS

EMS is a syndicated, cross-media, (brand) recall based survey, examining the media and product consumption habits of affluent Europeans. Media Brand Values (MBV) investigates the relationships people have with the media they consume.

More viewers are switching to BBC World News
More viewers are switching to BBC World News
According to EMS Summer 2008, BBC World News is the only major international news channel to increase its reach across all three daily, weekly and monthly measures.
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More viewers trust BBC World News
More viewers trust BBC World News
In the recent Media Brand Values 2008 survey, BBC World News wins on 6 out of 8 key attributes.
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We reach more people in Central & Eastern Europe, and Russia
We reach more people in Central & Eastern Europe, and Russia
As well as success in Western Europe, viewers continue to come to BBC World News from Poland, Russia, Czech Rep. and Hungary.
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10 things you didn’t know about BBC World News
10 things you didn’t know about BBC World News
Find out 10 things you didn't know about BBC WORLD NEWS
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