More viewers trust BBC World News
Balanced in-depth reporting and journalistic integrity on the latest world events have never been more important to viewers. That’s why in the recent Media Brand Values 2008 survey, BBC World News wins on 6 out of 8 key attributes:
“Trustworthy”
“Stimulating”
“Influential”
“For people like me”
“A source I quote”
“Is a must watch”
The MBV Survey covers Influentials and Top Management across the globe providing a multi-dimensional picture of their media habits, within the following countries: France, Germany, UK, Belgium, Luxembourg, Switzerland, Hong Kong, India and Singapore.
Read more about MBV here www.mediabrandvalues.com
Source: Media Brand Values Survey 2008 (% of viewers across 3 continents).
Back to EMS & MBV 2008
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Key Attributes
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