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SPONSORSHIP
What a Waste!

"What a Waste!" is a brand new BBC World series looking at how the world is going to cope as the demand for power and energy grows and grows. What is the greenest car?  How can we build energy efficient homes and offices? And how can we effectively harness the power of the sun and wind?

To answer all those questions "What a Waste!" goes to China, to the USA, to South America and to Europe in search of the best energy saving strategies and to pick the brains of the world's experts. 

The five part series looks at public transport in Bogota, green cars in America, solar panel production in China and the city of Freiburg in Germany - one of the most eco-conscious cities in the world.


Episode One: Cars

One of the greatest factors contributing to the ensuing world energy crisis is our dependence on oil to fuel automobiles.  This programme examines alternative fuel sources.

Episode Two: Buildings

Buildings are among the biggest wasters of energy on the planet. This programme looks at the alternatives – and visit what are being billed as some of the greenest buildings in the world.

Episode Three: Public Transport

One of the biggest challenges facing planners and politicians is public transport, especially when so many systems are close to breaking point. This programme examines the solutions to traffic congestion and the pollution that goes with it.

Episode Four: Renewable Energy

How power will be provided in the future?  Solar power and wind power are the two most promising options.

Episode Five: The Future

With more people living in cities, this programme will investigate how living habits can change while still allowing people to live in a comfortable, convenient, urban environment.

From Friday 25th July (5 weeks)

Originates Fridays 1930 (exc. M.East)
Saturday   0430
Monday   1230 (APAC only)
Tuesday   1530
Wednesday  0130 (exc. APAC or SAME)
(all times in GMT)

Sponsorship

10” opening and closing billboards
30” spots (2 per programme)
250 x global 20” programme trails inc 5” sponsor’s logo
Sponsorship subject to editorial approval

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