Adjacent WEF Programming Spots
Asian Business Report & World Business Report
BBC World’s business team will be broadcasting live each day from 0530 to 2230 on weekdays between the 25th and the 26th as well as main news bulletins during the day.
Asia Business Report: 40 x 30 spots
(Mon 22nd – Fri 26th Sept: HKT 0630; 0830; 0930;1130)
World Business Report: 12 x 30” spots
(Thurs 25th – Fri 26th Sept: HKT 1230 - 0130)
World Debate
A special World Debate covering the themes of the conference chaired by Nik Gowing. This topical debate will be broadcast by BBC World over the weekend (Saturday 27th and Sunday 28th).
World Debate: 14 x 30” spots
(HKT Sat 1510; 2310; Sun 0310; 0810; 1510; 2310 Mon 0310)
BBC World News Bulletins
Extensive on the ground coverage and live interviews with the world’s business and political leaders, tbc Broadcast within the hourly news bulletins and BBC News Extra.
The client can run spots adjacent to News Bulletins at relevant times to build frequency and awareness.
Mon 22nd – Fri 26th Sept: 25 x 30” spots
HardTalk
A week of special HardTalks filmed in China, the half hour interview is the result of detailed research and in-depth investigation. Steven Sakar heads to Tianjin to interview the newsmakers and personalities at WEF.
Monday to Thursday at 0330 GMT (exc S. Asia or APAC); 0930; 1430; 1830 (SAME only) and 2130
12 x 30” spots
The Next Wave of Growth Vignettes
(Filmed at Tianjin, & aired after the event)
A dedicated business editor will film leaders at Tianjin for a special series of vignettes, based around the theme of the meeting, asking them about a key theme of the meeting, exact topic tbc.
84 x 5” opening and 5” closing sponsorship
credits per region (3 per day: over 2 weeks)
42 x 30” spots per region (3 per day: over 2 weeks)
Online
Business section advertising
15th – 28th Sept: 2 weeks campaign
Business Homepage: 728x90 units
Business ROS: 728x90 & 300x250
Global impressions: 3,700,000 (50% SOV)