From the 15th November on BBC World News
So you think you know California?
Cutting Edge California gets straight to the heart of the Golden State and beyond.
Cutting Edge California will probe and seek the most balanced and dynamic stories from the 7th largest economy in the world and the most populated state in America.
The series will be an insightful and intelligent look into a land of tremendous prosperity, visionary ideas, radical environment initiatives and global trend setting.
Each episode will have its own theme:
The Environment
The Arts
Industry
Lifestyle/Food and Drink
Cultural Diversity
Natural Heritage
Sponsor Entitlements
1. 6 x 30-minute series (1 + 3 repeats per week)
24 programme transmissions
48 x 10-second billboards
2. 6 x 50-second Vignettes
168 vignette transmissions
336 x 5-second billboards
3. 168 x 30-second equivalent TVC’s
4. 252 x 20-second Branded Promotional Trailers (minimum)
5. Dedicated Microsite with exclusive sponsor branding
6. Traffic Drivers, Banners & Skyscrapers via bbc.com
7. Inflight syndication