The Bottom Line

Each week influential business leaders come to Studio 80A in London’s Broadcasting House for the BBC Radio Four programme, The Bottom Line, and now you can see the discussion as well as hear it.

9 weekly programmes from Friday 29th January – Sunday 28th March 2010

9 x 22 minute programmes

Fridays: 0430 GMT, 0930 GMT, 2130 GMT

• 54 x 10” opening and closing billboards
• 27 x 30” adjacent spots
• 350 x 20” programme trails with 5” sponsor’s logo

My Bottom Line

BBC World News will also produce a series of vignettes with a selection of the leading CEO and business executives that appear on The Bottom Line throughout the season. 

We would ask each CEO one question, such as “What business secret can you reveal today?”

These highly focused interviews with CEOs will run the week following the long form programmes from Monday – Friday.
The sponsor will be entitled to 5” opening and closing billboards and adjacent spot campaign.

9 weekly vignettes from Monday 1st February – Friday 2nd April 2010

Monday to Fridays: 4 times per day

• 360 x 5” opening and closing billboards
• 180 x 30” adjacent spots

For package and regional costs and please contact your local sales office.

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Videos are provided in Windows Media format